A major internet search platform recently launched their regular core algorithm update for November 2023. This marks the 4th significant update they've released this year, after previous updates in March, August, and October.
The update will take roughly 2 weeks to fully implement across the platform. It aims to enhance a different central ranking mechanism than last month's update focused on.
Next week, the search platform will also rollout an update to their reviews system. Dissimilar to past review updates, they won't be announcing when future reviews updates happen since they'll now transpire on a regular basis.
The search platform clarified they have numerous core ranking systems that all perform distinct functions. Updates occur when they make refinements to these systems to display superior results.
They attempt to separate major updates so website owners can pinpoint which system was involved if it impacts rankings. However, with so many updates, avoiding overlap isn't always feasible.
The search platform tries to avoid releasing updates during the hectic holiday shopping season in late November through mid December. But if an update is prepared that will refine results, they implement it.
If a website is negatively impacted by a core update, there are no specific actions to take for recovery. It may not indicate an issue with the pages. Ranking drops can recover between core updates, with the biggest gains frequently after the next core update.
This update alerts website owners to be aware in case they see ranking or traffic fluctuations in the upcoming couple weeks. With a spam update also being released, isolating the cause could be tricky.
by seo4starters
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